History

We are a third generation jewellery family which has a legacy of more than 60 years. Founded by Late Radhey Shyam Goel in the early fifties , we take pride in calling ourselves as one of India’s leading wholesalers and retailers of Traditional Indian Gold & Diamond Jewellery. We believe jewellery is more than an ornament and truly it is an expression of emotions and a celebration of our cultural heritage , our traditions and our identity.

Our Philosophy

At our company we are trying to preserve our traditions and culture with our state of art traditional and designer jewellery. Our collections are designed with a thought to narrate and weave a story that can last over generations. The timeless, intricate gold and polki jewellery designs are set to capture the eternal beauty of women and our elegant and contemporary diamond jewellery sings the story of our modern times.

Our Mission

We are committed towards delivering unique and high quality finished jewellery to our clients by fostering a relationship which goes beyond the purchase of jewellery. In our endeavour to seek perfection, each of our collections is meticulously handcrafted giving us the chance to entwine the modern with the antique and deliver art which is exquisite and rare.

We have always tried to deliver purity and in another step in this direction, we have joined hands with MMTC - Pamp to deliver trusted gold coins and ensure transparent pricing.